As a designer, I have been obsessed with the topic of Behavioural Economics ever since being introduced to the work of Dan Ariely, founder of the Center for Advanced Hindsight at Duke University.

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Dan Ariely — Professor of Behavioural Economics at Duke University.

What Hurts More?

When Dan Ariely was a teenager he was burnt over 70% of his body by a magnesium flare accident. He spent the next three years of his life in the hospital. The worst part of his day was the process of removing his bandages. The nurses would just rip them off quickly to reduce the amount of time he had to endure the pain. However, with a…


What we have learned so far. Q&A with Cori Jones by Aaron Walser

Ten Questions for Cori Jones — Principle Discovery Designer @ Asurion

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AW: Cori, how did you learn to facilitate or run design sprints?

CJ: Walking folks through user testing scenarios, and facilitating creative sessions and workshops in the past led to a decent comfort level running creative meetings with a room full of important people.

AW: Can you describe your first design sprint and the thoughts you had about it at the end?

CJ: The first sprint I ran was back in 2014. I had pieced together a version of the sprint after watching a video by the team at GV and reading a few articles about the topic.

AW: What are the three most important things to do when preparing for a design sprint?

CJ: First: Find the decider, work with them to identify the participants and lock down the general scope. Second: have the…


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How Might We: The power of using the right words.

by Aaron Walser

Anyone who has participated in a design sprint will recognize the phrase “How might we…”. These three simple words have even been described as the secret phrase for kickstarting innovation. So what’s so magical about these three words?

In truth it’s not all that complicated, or secret. This simple phrase ensures that all the folks in the room are asking the right questions and using the right words. Tim Brown, CEO of IDEO — a gent who some say is the godfather of design thinking’s recent renaissance in the business world — believes that the word ‘how’ tells us that there are solutions out there. The word ‘might’ tells us we can entertain ideas that may or may not work and that either way it’s OK. …


Note: I don’t actually expect anyone to ready this, but I needed to write it. Making it public makes it real and keeps me honest. (That’s the plan anyway)

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Recently I have been making some small changes in an attempt to live a simpler and—at the risk of sounding trite—a more authentic life. Doing small things like getting rid of a couple of my email accounts, reducing my unused wardrobe, or deleting apps I never use. These small changes have left me generally happier, my heart lighter, and my mind clearer.

So of course I have been on the lookout…

Aaron Walser

A deeply curious human that loves designing experiences almost as much as he loves eating pizza. (almost)

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